How to Optimize Yourself for the Job Market

If you don’t have a job, definitely do the 5 things below. And if you do have a job now, don’t get complacent in these crazy times — optimize your presentation, whether via your resume or LinkedIn.

1. To be considered for jobs you’re interested in, look at job descriptions you like, and use keywords from them in your resume and LinkedIn profile. That way if you are actively applying for a job, your skills line up to the job. If you are passively looking, you still want a recruiter to find you for good jobs. Include a professional picture on LinkedIn to maximize the odds of a reach-out. Also include your email under Contact Info (click on the pencil icon to the right of your name on your profile page, then go to “contact info” and edit that). 
2. Don’t get screened out by a robot. Your resume should be in a normal file type (PDF or Word). Don’t put key information in the header, which can be lost in applicant tracking systems.
3. Don’t get screened out by a human. Your resume should be two pages tops. Don’t use too many bullets (maybe 5 at the most for each job). Group skills/experience by topic (e.g., counseling ABC clients on DEF matters of law, drafting/negotiating X deals, etc.). Include metrics ($ % #) to show your accomplishments.
4. Get an intro to the hiring manager. At a minimum, write a succinct cover letter explaining how you can immediately add value. The reader should immediately see how this job makes sense in your career arc. 
5. Convey credibility. Your resume and LinkedIn profile should list the relevant professional organizations and your publications on key subjects. Your profile should show you are recommended by people of note.