If You Have 5 Minutes for LinkedIn
- On October 29, 2023
All lawyers must be on Linkedin. Employers look you up if they are considering you for a job, and recruiters use the platform to find on-point candidates. When I conduct attorney searches for clients, I am reviewing LinkedIn profiles for the level and area of practice and who/where are the employers. To achieve that low bar of info? Do at least one of these super easy things, each taking less than 5 minutes (heck, do all of them!).
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Indicate your area of expertise. For example, don’t just say you are an AGC at Company X. You need to add you are AGC in what area, e.g., corporate/M&A, commercial, real estate, IP, whatever. This sounds obvious, but I come across potentially good profiles, but then I can’t figure out what they actually do or what they trained in.
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Add or highlight the jobs you’ve done that are related to the job you want to get. When skimming your LinkedIn profile, the reader should easily digest what you’ve done and imagine where you could go next.
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Delete outdated content, and minimize less relevant work. Don’t keep adding mindlessly to your old profile, which would then get too long to be helpful. Make sure tangential skills are less prominent/do not take equal weight as the more important skills. When I see profiles crammed with info cluttering their story, I move on to cleaner profiles of attorneys who communicate more effectively.
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Fill in your schools. That information is public anyway on a state bar’s web site and is important to employers. Include honors and law journals if you did them. Diversity work is generally a plus too. And if you focused on an area of law that you still want to do, include that info, e.g., published papers on privacy, got a certificate in technology, etc.
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Fix your settings. Make sure your photo is visible to everyone and not limited to first degree connections, who know what you look like already. You may protest you value your privacy. However, the pros of a visible photo — recruiters are much more likely to contact you — outweigh the cons. Studies say your profile is viewed 21x more if you have a photo, and as your image is on the internet now anyway.
Now you know the bare minimum for a decent LinkedIn profile. It could be as simple as: Jane Doe, AGC in corporate/securities for Company X at HQ (city), previously worked at Firm A as a corporate associate, and graduated from ABC Law in [year].
And if you have more time, there’s a host of things you can do, e.g., add recent accomplishments (e.g., you closed a big M&A deal, you took the company public, you spoke on ABC), explain moves (Company X was your client at firm A, your prior company was acquired), get recommendations from business partners/clients extolling your strengths as a lawyer, customize your link, add a pronunciation of your name if it’s unusual, attach an email address, etc. (See here for more LinkedIn tips.)
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